Bridge to Innovation
A guide to creating innovation ecosystems with an entrepreneurial profile. By presenting the 32 vectors that have made Florianópolis one of the most competitive environments for business development in the areas of technology and innovation in Brazil, this book offers an efficient roadmap for public managers and innovation managers of large companies, as well as for entrepreneurs and investors, both national and international.
About the Book
Presentation of the book
In planning the book, the authors invited various actors and protagonists from different parts of the Florianópolis innovation ecosystem, who are references in their fields of activity, to produce articles on specific themes, having in mind how each of these vectors was developed in Florianópolis, what challenges are placed for the future, and how to further develop these vectors.
Daniel Leipnitz and Rodrigo Lóssio, enthusiasts and protagonists of the successful trajectory of the innovation ecosystem in Florianópolis, have created a comprehensive, unprecedented work that aims to strengthen and expand the culture of entrepreneurship and innovation in the country.
Target audience
About the Book
Structure of the book
The book is divided into ten major content blocks that group the vectors into macro themes such as Government, Education and Training, Investments, Management, Infrastructure, People, Relationships, Integration, Business, and Social.
Size 16x23cm
ISBN 978-65-87893-11-2
Pages 492
Each chapter is signed by a guest author and follows a standard structure:
- The introduction presents the concept, importance, and characteristics of one of the 32 mapped development vectors of an ecosystem.
- Next, it highlights How Florianópolis developed this vector, tracing its historical trajectory, the current scenario, figures, achievements, and evidence that reinforce the particular perspective of the capital of Santa Catarina.
- The Challenges for the Future section discusses what any ecosystem, regardless of its level of maturity, will have to face in the coming years and highlights what the Florianópolis sector still needs to develop.
- To contribute objectively to the consolidation or creation of new ecosystems, the section How to develop this vector presents, in topics, a step-by-step guide for those who wish to follow this path.
- Finally, the Where to find it and References sections provide a list of examples and additional content to better understand each vector.
Chapters
How we map the ecosystem
The book is divided into ten major blocks of content. The vectors are grouped into macro themes.
1 - INTRODUCTION
The foundations that give rise and support to a tech hub
2 - GOVERNMENT
The role of state-owned companies in developing an ecosystem focused on generating technology-based companies
A regulatory environment favorable to innovation
3 - EDUCATION AND TRAINING
University: beating heart and vibrant brain of a winning ecosystem
The importance of training and attracting talent to the entrepreneurship and innovation ecosystem
Entrepreneurial training: the silent gear
4 - INVESTMENTS
Financing the innovation ecosystem
Venture capital investment funds
Angel investors and the give-back culture
5 - MANAGEMENT
Corporate governance for the growth of companies and organizations
International business missions and the importance of benchmarking
Communication strategies for positioning ecosystems
6 - INFRASTRUCTURE
Real estate developments as innovation environments
Innovation hubs: physical hubs as vectors of ecosystem growth
The role of incubators and entrepreneur support
Accelerating ecosystems
Coworking: the meeting point of the entrepreneurial community
Strengthen the innovation ecosystem
Become part of it
7 - PEOPLE
Organizational culture: the soul of companies that create the best places to work
Leadership for transformation and the power of example
Diversity and women in technology
8 - RELATIONSHIPS
The culture of meetups and gatherings to share, inspire and connect
Collaboration and sharing of ideas in interest groups
9 - INTEGRATION
The ecosystem of specialized services
The integration of economic forces
Creative economy: vector for exponential economic development
The Corporate Events Industry
10 - BUSINESS
Global Culture: internationalization as an inevitable two-way street
How a strong ecosystem creates hardware companies
Open Innovation based on innovation ecosystems
How B2B companies drive ecosystem development
11 - SOCIAL
Technology for Good and Data Education at the Edge of Global Innovation
Social capital and innovation
12 - AND MORE
Energy to transform
Sustainable growth through innovation projects
Innovation embedded in business
Entrepreneurship + innovation, the formula that works
Strengthen the innovation ecosystem
Become part of it
Organizing Authors
About the organizing authors
Protagonists of the innovation ecosystem, the co-authors of this book seek to leave a practical legacy for the Brazilian entrepreneurial ecosystem. This book provides a guide with 32 vectors for the creation of one of the most complete innovation hubs in Brazil, which has made Florianópolis a highly competitive environment for technology and innovation in Brazil.
Sponsors and Supporters
Innovation Promoters
This book is an initiative made possible by the sponsorship and support of the partner organizations mentioned here.
Sponsorship
SUPPORT
By investing in this project, they have also contributed to the strengthening of the innovation ecosystem in Florianópolis, SC, Brazil, since all the profits made, including those from the sale of copies, will go to projects for the training of talent in the field of technology for people in situations of social vulnerability.
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